GLOBAL MALLS – VIETNAMESE ENTERPRISE AIMING TO GLOBAL BRAND

– Famous in Vietnam –  nameless in region is a common situation of many Vietnamese businesses thinking that they know better. According to the statistics of the Ministry of Planning …

– Famous in Vietnam –  nameless in region is a common situation of many Vietnamese businesses thinking that they know better. According to the statistics of the Ministry of Planning and Investment at the Conference between the Prime Minister and many Businesses in 2019, there are approximately 17,000 large-scale private enterprises and 21,000 medium-scale enterprises. This figure is too small compared to  the number of 750,000 businesses and the nation economy scale.

– Famous in Vietnam –  nameless in region is a common situation of many Vietnamese businesses thinking that they know better. According to the statistics of the Ministry of Planning and Investment at the Conference between the Prime Minister and many Businesses in 2019, there are approximately 17,000 large-scale private enterprises and 21,000 medium-scale enterprises. This figure is too small compared to  the number of 750,000 businesses and the nation economy scale.

Notably, at present, there is only 15% of private enterprises trading goods and services to foreign enterprises in the local, 8.4% exporting products directly and 7.4% performing indirect export by selling products to a third party.

The above situation shows that Vietnamese businesses are formed spontaneously and small in scale. They all have potentials but have not made best use of their strengths.

That is the reason why Vietnam does not have large businesses with National brand and known internationally. However, from observing those big companies, we can easily find out their common characteristics. Firstly, mentioning surplus value, when considering a business as a developing company, we must take into account its surplus value, actual sales, taxes paid to the State budget, and the value for increasing foreign currency rates for the country and so on.

Secondly, we must see whether they are corporations or joint stock companies with branches and agents operating nationwide and transnational affiliated companies.

Thirdly, this is the most important factor is whether they bring benefits to others. It is the income paid to employees when they have a stable job, their social security is secured, and they have a chance to change their life for better. It is also the benefit for community obtaining from the production and business activities when companies are doing business ethically and prioritizing the community's benefits.

After evaluating based on the above criteria, Vietnam has a few enterprises satis fying these factors, but for the goods consumption and food industry, Global Malls Joint Stock Company is a successful company, we have been developing our National brand and on our way bringing it to the world.

 

Only being established in 2017 but Global Malls is formed at the right time when consumers are more concerned about food safety and toxic chemical and additives in food that do harm to their health. Global Malls products are a “life jacket” regaining in customers’ trust and creating in them a new using habit. Before using a product, consumers, especially housewives, should check the origin and provided standards or if possible, ask for review from those who have used products that customers want to buy.

 

 

Global Malls rapidly created a positive impact on the market, won the hearts of many domestic consumers and became a potential company that could call

for capital from leading enterprises in Vietnam and in the world. Not only having certifications such as FDA, WHO - GMP, GACP, FSSC 22000, ISO 22000:2005 and so on, there is also methodical investment in equipment, machinery, science and technology, human resources and employees’ qualification and most importantly, the goal for the development of the community.

Over the past two years, Global Malls is known in Vietnam market as well as in many developed countries such as the U.S., Australia, Japan, Singapore, and some European markets as a brand with product lines and food products 100% made from nature, safe for health and eco-friendly. These two product lines are GMnature and GFnature. GMnature has many items that capture the heart of customers and are highly appreciated by many for its quality and design, such as floor cleaning products, dishwashing products and hand washing products.

GFnature has Bun Bo (beef rice noodle) Vsoup and Pho Vsoup that are strictly verified by SGS. Those products are made from broth with pork and beef bone being stewed up to 18 hours, no MSG is used during the processing process. With these products, we aim to introduce Vietnamese well-known traditional dishes such as Pho and Bun Bo Hue to the world. Recently, we have developed new product lines which are Vbread and Vbaguette.

These new product lines of Global Malls meet the standard of HEALTHY BREAD and are made by 4.0 TECHNOLOGY. Meeting European export standards, these products contain absolutely no baking powder and GMO (Genetically Modified Organism) the fermentation process is completely natural. No doubt that this is a perfect choice for customers thanks to its convenience when customers can easily enjoy a nutritious meal which is good for their health. The introduction of Global Malls Bread has brought the world a new “affordable” Vietnamese dish that has become extremely popular.

The whole process of developing and building brands for the community is also associated with the life, the career of Mr. Nguyen Quoc Phu, a talented Vietnamese businessman who is the Chairman of the board and the backbone of the company. A year ago, he was also the founder of the program “Vietnamese Enterprises: Will and Aspiration”. The program has strengthened the belief and urged many Vietnamese businesses on reaching new achievements.

Applying the method “Right people for right job”, developing the company under five basis: “Honesty – loyalty – faith – commitment – bravery” and always considering moral value as the standard and wisdom as the core value for the sustainable development for today and future generations, the name Global Malls has shown the vision, enthusiasm, and aspirations of the founder. That aspiration has become a reality when a large number of customers in Vietnamese and in the world have the opportunity to use clean products of the Global Malls. It is Global Malls becoming a scale for many Vietnamese brands around the world.

There is a saying: “There was never a road, but when many people walk on it, the road comes into existence”. Pioneers are always faced with challenges, and the same thing happens in the process of economic development and branding. Brands daring to reach out to the world to assert themselves like Global Malls and Mr. Nguyen Quoc Phu are always the ones having not only talent but also courage and good intention. Hopefully, there will be many Vietnamese businesses meeting all requirement to step out of their own comfort zone like what Global Malls did.

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